Direct Mailing – Deployment, advantages and trends

pbr /br /In todays information society the consumer is inundated daily with advertising messages. For companies it is becoming increasingly difficult to attract new customers by advertising campaigns and to remain present in the minds of the customers.nbsp;br /br /Recent studies show that consumers see 3000 advertising messages on an average day./p
pOnly 52 of them are actually perceived! And only a handful will be remembered. It is often complaint about the flood of advertising, but the fact is, however, that advertising is now fully accepted and sometimes even actively sought after and considered consciously.nbsp;br /br /For this reason, it is even more important, with a particular mailing campaign in combination with creative ideas to stand out in the crowd.br /br /Mailing out of date already?/p
pIs the traditional Mailing by post at all relevant? Is a digital message not much more suitable to attract attention as a sales letter?nbsp;br /br /According to the recent study from the a href=http://www.mind2create.de target=_blankWerbeagentur in Karlsruhe/a, Germany Mind2Create GmbH (Direct Mail Status Report – 1st half of 2009 ) use about one third of all German advertisers classic mailing by mail as a communication tool. It is thus the most widely used advertising medium in Germany. On the other hand email as a communication channel is indeed very popular with the Germans, only 15% would consider using the medium for receiving advertising messages. The returned rates of Emailing campaigns are plummeting for years.nbsp;br /br /So why want to invent the world anew … br /Studies show that the mailing may be still a very profitable advertising medium. The decisive factor, however, is both an accurate address material preparation and a good design. br /br /In order to really attract the consumer a standard mailing is not sufficient; to get his curiosity, show the benefits of the offer and then move the reader to a response – all that has to make a good mailing. Whether that happens on-line or through traditional mail, makes in terms of perception hardly any difference. nbsp;Perhaps more crucial is the individuality and the the response of the right audience.nbsp;br /br /Although the trend in terms of advertising in the future is clear on the side of online media, but this does not mean that all of us have to flow with the current float and leave the traditional proven system behind us.br /br /br //p
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